My Coke Rewards: The point of these points?

I drink a lot of Diet Coke. I start each morning with one. Another for lunch, another for dinner. Usually at least two to get me through the afternoon.

As many of these as I drink along with my obsessive-compulsive personality, it is no wonder that I am a fan of the My Coke Rewards program. Unique codes are printed inside caps and packs of cans which can be collected and redeemed through their website for various reward items. Over the last year or so, I’ve accumulated about 2600 points, of which I’ve redeemed 1875 points for 3 $25 Visa gift cards.

The codes on 20 oz. and 2-liter bottles are worth 3 points each, the codes on 12 packs are worth 10 points each. But an interesting wrinkle is that you can only entered 10 codes per day, which has created an opportunity for folks like me. There is an active community of traders over on SlickDeals who trade the 3 point codes for 10 point codes at a significant discount (usually 6 to 1). A lot of the traders offering the 3 point caps scavenge caps from college campuses, sports stadiums, and other venues where large numbers of 20 oz. bottles are sold and consumed. Since they can only enter in 10 of those codes per day, they trade for higher point value codes so they can accumulate more points.

Is it really worth my time to trade and enter codes? Probably not, but it makes for an interesting and profitable break during the day.

If you want to get started collecting points, let me know and I can refer you. Don’t want to collect the points? Send them to me! Use the email link to the right to request a referral or donate your codes.

BTW, big thanks for all the codes, Wes!

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